The Qualified Clients Formula Certification Program
The Coaching Program for Experts Who Want to Attract Qualified Clients—Consistently & Predictably
The Missing Piece in Your Business Growth
You’ve mastered your craft, your clients get life-changing results, and you’ve built a business that should be scaling effortlessly. But instead, you’re stuck:
To scale your coaching businesses, you’d usually have to hire both an ads manager, a CMO and Conversion Rate Optimization (CRO) specialist to identify, test and fix the bumps in your customer buying journey.
Having worked with coaching businesses for over 10 years, we've seen how expensive, inefficient, and slow that process can be. And the most frustrating part for you is that expensive set up still leaves gaps between strategy and execution.
That wasn't good enough, as far as we're concerned. Designed to simultaneously create growth and efficiency in your business, The Qualified Clients Formula is a first-in-class Full-Stack Marketing solution that unifies growth strategy, conversion rate optimization, copywriting, funnel development and paid media management - delivering a fully optimized funnel and a comprehensive, high-performance marketing strategy under one roof.
Attract. Convert. Retain. Scale.
The most profitable businesses don’t just run ads. They optimize every step of the client journey.
We bridge the gap between high-performing ad campaigns and seamless conversion systems, so you can:
Lower your lead costs while increasing lead quality.
Book more sales calls with serious buyers (without wasting time on the wrong people).
Turn more leads into clients through strategic, targeted follow-up.
Increase client retention and lifetime value with a friction-free experience.
This isn’t just about running better ads. It’s about aligning the revenue engine of your business with your customer's buying journey.
Why This Works: The Full Stack Marketer / CRO Hybrid Model
With the Qualified Clients Formula, you no longer need:
Marketing PM / Fractional CMO
A Marketing Manager or CMO who performs high level overview but doesn't execute on tasks.
Patchwork
A patchwork of service providers who don’t talk to each other.
Instead, we combine high-level strategy with precision funnel optimization - ensuring your entire system works as one seamless, profit-generating machine.
What Our Coaches Have Discovered in the Audit
Dana, ADHD Specialist
Once we analyzed the buyer archetypes it became clear that the language on the opt in page was only speaking to a small segment of Dana's potential audience.
Through careful review and testing we we were able to raise the opt in conversion rate by 38% on her evergreen webinar funnel, without spending more on ads.
John, Eczema Specialist
John was losing thousands on low-converting opt in pages. Our audit revealed his funnel was converting at only 7% - far below industry benchmarks.
With full funnel analysis and specific buyer archetype messaging, we designed a testing protocol that lowered the cost per click, generated more page views and raised conversion rates by just under 19% in the first week, alone.
Jessica, Women's Business & Spirituality Coach
The launch of a new offer means there's no room for guesswork in the optimization. Leaning heavily into analysis of engagement profiles, comments and projected buyer archetypes, we were able to advise on and design campaigns that generated over $1mm in under 6m and a 11.2x return on ad spend.
Book Your Free Call
If your business isn’t scaling, it’s not because you need more leads—it’s because your system isn’t built to convert at every stage.
We’ll show you exactly where your leads are leaking, where your sales process is breaking down, and how to turn every dollar of ad spend into maximum profit.
Take the first step toward a fully optimized, profitable business.
QualifiedClients
The truth behind clean conversions and high quality leads who buy